60 Ways to Screw Up the Customer Experience

60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers and they can’t seem to narrow their thinking beyond people with money. But, when I ask them to tell meContinue Reading

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