Insight from MasterCard
Janette shared insight from MasterCard’s 2015 market projections and research with the webinar audience:
· 69 percent of U.S. consumers are already aware of EMV in the U.S., which is an increase of 9 percent from 2014.
· 15 percent of U.S. consumers are already carrying chip cards.
· The number of consumers who would change banks if chip was not offered more than doubled since 2014, primarily due to highly publicized data breaches that incentivized security benefits.